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Alexandra Jollybox
29 Mar
Just because everything is a challenge, doesn’t mean it must be a boring one. On to the next one!
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Jollybox is a social blogging platform where people share snippets of joy that make them smile. As a place of reassurance in human good, Jollybox pledges behavioural change by letting people be their true versions of themselves.
Jollybox encourages kind behaviour in an emotive, judgement-free eco-system where people share meaningful content without expecting any form of validation in return. As opposed to conventional social networking, engaging with the posts on Jollybox is not possible.
Psychological research shows that asking someone what made them smile causes a double hit of oxytocin through the human connection and the trigger of the memory of a positive experience. In fact, sharing little snippets of joy on Jollybox not only doubles the positive effect of reliving them, it also helps other people to appreciate what matters to you and take positive learnings from your experience.
The benefits of cultivating joy in this way have a profound effect on mental health. A research into the human brain suggests that a person will typically have more than 6,000 thoughts in a single day, and modern life's rhythm makes it hard to concentrate and hold onto all thoughts that matter.
With positive psychology over toxic positivity in mind, Jollyboxers are invited to share content about the simple things that are available to us all the time and that bring us real, unconditional joy.
Jollybox collects memories that anyone can get for free, things that are accessible to everyone and that don't promote a feeling of envy. Use of filter, photos of babies, designer labels are not accepted.
By navigating through the jolly feed or by exploring Jolly hashtag categories, Jollyboxers marvel at the simple things.
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